90% of Parents Want Their Kids to Receive Experiential Presents This Holiday Season Rather than Traditional Toys to Support Their Long Term Development and Eliminate Household Clutter
Los Angeles, CA, November, 24th.- As families gear up for the holiday season, Lingokids.com, the top early learning app for kids, today announced findings from its “2023 Holiday Gifting Report,”which uncovered the evolving landscape of gifting for kids. The comprehensive study looked into insights from 2,000 US parents and found a notable shift in parental preferences, with a growing inclination towards experiential gifts over traditional toys.
“Today’s parents are not just focused on entertaining their children in the short term, but looking at how best they can help their children thrive well into the future,” said Cristobal Viedma, founder and CEO of Lingokids.” Our study also shed light on the fact that parents are overwhelmed by the amount of clutter and kid products they have in their homes, especially post-holidays, and are looking for gifts that won’t add to that stress. Alternative gifts that prioritize experiences and education, without sacrificing fun and entertainment, are top of mind for parents this holiday season.”
Parents Overwhelmed by “Too Much Stuff” in Their Homes
- The majority of parents (66%) believe their kids receive too many gifts over the holidays from friends and family
- More than half of parents (53%) report feeling overwhelmed by the sheer volume of gifted child toys in their homes after the holiday season.
- Parents reveal that more than 60% of toys are either broken or forgotten within three months after their children receive them.
Decluttering Dilemma:
- More than half of parents (58%) of parents express concern about the excess clutter in their homes due to too many gifts
- Over 88% of parents engage in toy purges more than once a year, underscoring the ongoing struggle to manage the influx of toys
Generous Gifters:
- Despite the clutter concerns, 70% of parents plan to spend over $100 per child this holiday season, with 1/4th of parents spending between $200-$400 per child.
Physical Toys vs Immersive Experiences
- Reflecting a desire for long lasting gifts, 90% of parents express a preference for their children to be gifted experiential presents for their children this holiday season
- Educational apps like Lingokids emerge as the second most popular experiential gift for kids, following zoo or museum tickets and memberships.
A Focus on The Future:
- This holiday season, 80% of parents are prioritizing giving gifts to their child that promote learning and development.
These findings highlight a cultural shift in the way parents approach gift-giving and receiving, emphasizing a move towards experiences that promote learning, while also reducing household clutter. Lingokids offers parents and family members the ideal gift for their children, by transforming the way they gain traditional educational and modern life skills through its unique PlaylearningTM approach. To learn more, visit: www.lingokids.com
